May 02, 2024  
School of Graduate Studies Calendar, 2014-2015 
    
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School of Graduate Studies Calendar, 2014-2015 [-ARCHIVED CALENDAR-]

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BUSINESS *M721 / Business Marketing

3 unit(s)

Prerequisite(s): BUSINESS M600 

This course is designed to give the student an overall view of the marketing of industrial goods. It deals with the marketing characteristics of industrial goods, product planning and development, industrial marketing research, marketing channels, strategy, policies and pricing of industrial goods, organization and management of the industrial sales force, industrial advertising and sales promotion, managerial control, selling to the government, and government regulation of industrial marketing.


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