Apr 20, 2024  
Undergraduate Calendar 2014-2015 (Fall/Winter) 
    
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Undergraduate Calendar 2014-2015 (Fall/Winter) [-ARCHIVED CALENDAR-]

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ENGN MGT 5EE3 - Breakthrough Technology Venture Development

3 unit(s)

An introduction to the concepts and practice of developing a market entry strategy and establishing the product proof-of-concept. Students learn to integrate customer needs, market research, and strategic market approach into the technology proof-of-concept plan in order to facilitate the responsible use of capital.
One lecture (three hours); term two
Prerequisite(s): ENGN MGT 5E03  and registration in any Engineering and Management program


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