Sep 21, 2020  
Undergraduate Calendar 2015-2016 
    
Undergraduate Calendar 2015-2016 [-ARCHIVED CALENDAR-]

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COMMERCE 2MA3 - Introduction to Marketing

3 unit(s)

This course introduces the conceptual underpinnings and operational facets of marketing with a primarily consumer (as opposed to industrial) focus.
Prerequisite(s): ECON 1B03  and registration in any Commerce, Engineering and Management or Honours Business Informatics program; or a grade of at least B- in one of ARTSSCI 2E03 , ECON 1B03 , 2G03 , 2X03 , and registration in any four or five-level non-Commerce program. (See Faculty Note 2  .)



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