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May 17, 2024
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COM MGMT *711 / Organizational Public Relations3 unit(s)
The course focuses on how excellent public relations are carried out in organizations. Management theories applied to public relations, public relations roles and models, strategic management processes, theories of organizational effectiveness, and such organizational characteristics as participation and authority, culture, diversity, globalization, and change. The framework of excellence permits an examination of the history, research, social effects, and ethics of public relations.
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