May 18, 2024  
School of Graduate Studies Calendar, 2013-2014 
    
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School of Graduate Studies Calendar, 2013-2014 [-ARCHIVED CALENDAR-]

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COM MGMT *714 / Strategic Public Relations Management

3 unit(s)

Relates management function of policy formation to the communication process of disseminating ideas and information to the organization’s public. Applies management science techniques to communication planning and information dissemination.


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