COM MGMT *721 / Strategic Management

3 unit(s)

An integrative course that pulls together, through the concepts of “strategy”, fundamentals learned in previous management courses. Business “fundamentals” are used to study full organizational issues. A basic premise is that functional area decisions cannot and should not be made in isolation. Such decisions need to be consistent in ways that provide an organization with a sustainable competitive advantage in the marketplace and enable the most effective and efficient achievement of the firm’s short and long term goals. Case studies are used to assist students to learn how to analyze the competitive structure of industries, how to assess and choose the “best” strategies for organizations, and how to ensure that the various functional area decisions follow from and help facilitate, rather than obstruct, the realization of chosen strategies.