COMMERCE 3MD3 - Introduction to Contemporary Applied Marketing

3 unit(s)

This course will introduce students to key marketing principles and concepts and explore their practical applications in business situations. Case studies are used to give practice in analyzing opportunities, solving marketing issues, and preparing implementation plans. This course is taught through a combination of lectures, case discussions, readings, assignments and a field project.
Prerequisite(s): Registration in Level III or above
Antirequisite(s): COMMERCE 2MA3, 3MC3
Not open to students registered in any Commerce, or Honours Business Informatics, or Engineering & Management program.