Mar 28, 2024  
Undergraduate Calendar 2018-2019 
    
Undergraduate Calendar 2018-2019 [-ARCHIVED CALENDAR-]

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COMMERCE 3MB3 - Consumer Behaviour

3 unit(s)

This course examines why people buy, ways of satisfying consumer needs more effectively and the creation of communications that will influence consumers.
Lectures (3 hours)
Prerequisite(s): COMMERCE 2MA3  and registration in level III or above in any Honours Commerce or Engineering and Management program or Level IV of the Commerce program.



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