Apr 25, 2024  
Undergraduate Calendar 2018-2019 
    
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Undergraduate Calendar 2018-2019 [-ARCHIVED CALENDAR-]

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COMMERCE 4MC3 - New Product Marketing

3 unit(s)
This course covers the management of new products from the idea stage through to product launch with a strong practical orientation. A field project is a major component of the course.
Lectures (three hours)
Prerequisite(s): COMMERCE 3MC3  ;registration in any Commerce or Engineering and Management program; or Level IV of the Commerce program.


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