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Mar 28, 2024
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COMMERCE 4MD3 - Business Marketing 3 unit(s)
An overview of business marketing including: derived demand, vendor analysis, the multiple buying unit, value analysis, competitive bidding, industrial design, key accounts, and trade shows.
Lectures (three hours)
Prerequisite(s): COMMERCE 3MC3 ; and registration in level III or above in any Honours Commerce or Engineering and Management program; or Level IV of the Commerce program.
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