Apr 18, 2024  
Undergraduate Calendar 2018-2019 
    
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Undergraduate Calendar 2018-2019 [-ARCHIVED CALENDAR-]

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COMMERCE 4MH3 - Electronic Marketing

3 unit(s)
The purpose of this course is to explore cutting edge marketing strategies in a dynamic e-commerce environment. Students will cover a wide range of issues including online consumer behaviours, website analytics, search engine marketing, online CRM, online channel and pricing strategies, social media marketing, and mobile marketing. This course is taught primarily through the case method and lectures but also includes readings, videos, workshops, guest speakers and assignments.
Lectures (three hours)
Prerequisite(s): COMMERCE 2MA3 ; registration in level III or above in any Honours Commerce, Engineering and Management program or HBI Program; or Level IV of the Commerce program.


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