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Apr 23, 2024
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CMST 2PR3 - Public Relations: Principles and Practices 3 unit(s)
An introduction to fundamental skills, knowledge, theory and problem-solving techniques currently used in the practice of public relations, using the case study method.
Three lectures; one term
Prerequisite(s): CMST 1A03 and registration in Level II or above of a program in Communication Studies or Multimedia
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