COMMERCE 4MI3 - Marketing Analytics

3 unit(s)

Marketing departments are increasingly utilizing data routinely collected by their organizations to improve marketing decision making and more effectively allocate resources. This course will familiarize students with tools necessary for converting raw data into valuable consumer insights. The course offers a hands-on, practical approach, giving students the opportunity to become familiar with data analysis software. The course will emphasize both inference and prediction and highlight the trade-offs associated with different marketing analytics methods.
Lectures (three hours)
Prerequisite(s): Registration in any Commerce, Engineering and Management, or Honours Business Informatics program; COMMERCE 2MA3 and COMMERCE 3MA3 for students registered in any Commerce program; COMMERCE 2MA3 for students registered in any Engineering and Management or Honours Business Informatics program.