COM MGMT 742 / Social Media and Mobility: Strategy and Management

3 unit(s)

This course examines how social media and mobile communications technologies such as smartphone, smartwatches and tablets are transforming the practice of communications management. Focusing on new strategies in campaigns, community building and organizational management, for different sorts of organizations in the public, private, not-for-profit and political realms. Interdisciplinarity is at the core of this course, since social media and mobile communications technologies are a crucial part of public relations, marketing, employee communication, crisis communication, government relations and stakeholder relations. The impact of social media and mobile communications on privacy, compliance and ethics is also examined. This course uses the case study method.