CMST&MM 731 / Crisis Management and Communication

3 unit(s)

(cross-listed as BUSINESS P731)

Prerequisite(s): Must be enrolled in Graduate Plan in Communciation & Multimedia or CNMCS

This course provides students with conceptual tools to successfully manage complex organizational crisis scenarios. Topics include managing issues and media, dealing with special interest groups, addressing social media risks and facilitating legislative and regulatory communications. Class time will be comprised primarily of lectures, discussions, case studies, guest speakers and in-class simulations. Evaluation components include class participation, written case analysis, publishing of a reflective crisis blog and final exam.