CMST&MM 713 / Media Effects and Society

3 unit(s)

Prerequisite(s): Must be enrolled in Graduate Plan in Communciation & Multimedia or CNMCS

This course explores the relationships between the mass media (traditional, digital, owned and emerging) and society through an analysis of media effects theory and research. Particular attention will be given to: understanding the media’s influence on social and political agendas; determining how the media cultivate audiences and frame social actors; assessing the economic, political and social influences on individual media creators (journalists); and, investigating the growing impact of social media on traditional media effects theory building.