COM MGMT 744 / Data Science and Analytics for Communications Management

3 unit(s)

This course will introduce students to data science methods, analytics and practical coding basics through working with ready-made data science and analytics tools. The course will have a “learn-by-doing” approach and focus on communications and marketing applications, such as quantifying media narratives with NLP or spotting emerging consumer trends with time series analysis. A consideration of the growing importance of artificial intelligence and machine learning will be included, as will the ethical procurement and reporting of data, analytics and metrics. This hands-on course assumes no prior knowledge of programming or data science.