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Mar 28, 2024
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GENTECH 4MK3 - Fundamentals of Marketing 3 unit(s)
This course introduces the 4Ps of marketing: product, price, promotion, and place with a Business-to-Business focus. Global and high technology markets and their unique challenges will be presented. Students will learn to make marketing decisions within a strategic framework. Three lectures; one term; may be offered online or in-person Prerequisite(s): Registration in Civil Engineering Infrastructure Technology, Manufacturing Engineering Technology, Power and Energy Engineering Technology or Software Engineering Technology Antirequisite(s): GENTECH 4MB3
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