Mar 29, 2024  
School of Graduate Studies Calendar, 2019-2020 
    
School of Graduate Studies Calendar, 2019-2020 [-ARCHIVED CALENDAR-]

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BUSINESS M724 / Innovation and New Products

3 unit(s)

Prerequisite(s): BUSINESS M600  OR BUSINESS M650  OR enrollment in the Blended Learning Part-time MBA Program.

Antirequisite(s): M735 AND BUSINESS P724  

This course puts emphasis on understanding innovation as a management and creative process and investigates theories and frameworks of innovation in the firm. The course also investigates the firm innovation and development and marketing of new products and services. The course covers topics relating to innovation theories, firm innovativeness, internal processes and external linkages in innovation process, product innovation strategy, new product development process, idea generation, screening and evaluation, product design, product portfolio management and launch strategy.



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