Mar 28, 2024  
School of Graduate Studies Calendar, 2019-2020 
    
School of Graduate Studies Calendar, 2019-2020 [-ARCHIVED CALENDAR-]

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BUSINESS M734 / Strategic Marketing Analysis

3 unit(s)

Prerequisite(s): BUSINESS M600  and BUSINESS Q600  OR BUSINESS M650  

Organizations are continually challenged in their markets for existence, competitive parity, and supremacy. Effective marketing strategies are essential for firms to successfully enter markets, design and commercialize new products, maintain and improve market positions of existing products, and to motivate sales by communicating product benefits to each of several diverse target market segments. This course exposes students to several important marketing areas and the components needed for successfully developing sustainable and highly effective marketing strategies. Cases, discussions, workshops, and projects will be used throughout this course.



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