Apr 07, 2020  
School of Graduate Studies Calendar, 2019-2020 
    
School of Graduate Studies Calendar, 2019-2020
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BUSINESS M733 / Marketing Analytics

3 unit(s)

Prerequisite(s): BUSINESS M600  AND BUSINESS Q600  OR BUSINESS M650  

Great marketing decisions are typically based on the sophisticated analysis of timely in-depth consumer, competitor and environmental information. Students in Marketing Analytics will get hands-on experience with the tools used by the most advanced marketing consultants and large successful marketers. We’ll study data mining, marketing segmentation, visualization of findings, predictive analytics, key marketing models, big data and more through discussions, cases and projects - and the software that makes it possible.



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