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Mar 28, 2024
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BUSINESS M733 / Marketing Analytics 3 unit(s)
Prerequisite(s): BUSINESS M600 AND BUSINESS Q600 OR BUSINESS M650
Great marketing decisions are typically based on the sophisticated analysis of timely in-depth consumer, competitor and environmental information. Students in Marketing Analytics will get hands-on experience with the tools used by the most advanced marketing consultants and large successful marketers. We’ll study data mining, marketing segmentation, visualization of findings, predictive analytics, key marketing models, big data and more through discussions, cases and projects - and the software that makes it possible.
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