BUSINESS M736 / Services Marketing

3 unit(s)

Prerequisite(s): BUSINESS M600 OR BUSINESS M650 OR enrollment in the Blended Learning Part-time MBA Program.

Services marketing, despite the increasing importance of the service sector to the North American economy, has not received the in-depth attention that other aspects of marketing have. However, marketing for both profit and non-profit service organizations is rapidly gaining attention as management reacts to a rapidly changing business environment. This course covers topics that are relevant to marketing and management in a service organization.