Mar 28, 2024  
School of Graduate Studies Calendar, 2019-2020 
    
School of Graduate Studies Calendar, 2019-2020 [-ARCHIVED CALENDAR-]

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BUSINESS M650 / Strategic Marketing Management

3 unit(s)

Prerequisite(s): Registration or completion of BUSINESS I601  BUSINESS I602  BUSINESS I603  BUSINESS I604  AND BUSINESS I605  

Antirequisite(s): BUSINESS M600  

Building on concepts learned in Core I, this course will help students develop a deeper understanding of marketing and its applications primarily through practical problem solving exercises. The students will learn how to use marketing principles to make better decisions, from high level strategic decisions to more granular, tactical ones centered on the effective deployment of the marketing mix elements. The course will be taught through a combination of cases, lectures, and projects.



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