Mar 29, 2024  
Undergraduate Calendar 2020-2021 
    
Undergraduate Calendar 2020-2021 [-ARCHIVED CALENDAR-]

Add to Favourites (opens a new window)

COMMERCE 1MA3 - Introduction to Marketing

3 unit(s)

This foundation course introduces the basic principles and frameworks of marketing emphasizing the importance of a focus on the customer.
Lectures (three hours)
Antirequisite(s): COMMERCE 2MA3 and IBH 2AA3



Add to Favourites (opens a new window)