3 unit(s) This course covers the effective obtaining, communicating and using of competitive and market intelligence. Students work in groups with a company or public organization and receive training and experience in making business presentations.
Lectures (three hours), tutorial (one hour) Prerequisite(s): COMMERCE 1MA3 (or 2MA3) or IBH 2AA3; COMMERCE 1DA3 (or 2QA3) or IBH 2AD3; or COMMERCE 1MA3 (or 2MA3) or IBH 2AA3 and one of STATS 2MB3, 3J04, 3N03 or STATS 3Y03; and registration in any Bachelor of Commerce or Engineering and Management program or relevant minor (see Faculty Note 2.)