COM MGMT 741 / Crisis Communications and Issues Management

3 unit(s)

Crises are a fact of organizational life. From the small, not-for-profit organization to the global, multi-national corporation, crises can suddenly disrupt an organization’s ability to efficiently and effectively achieve its mission. Organizational crises rapidly consume unbudgeted financial and human resources and diminish an organization’s reputation and goodwill. The economic, social, and political fallout from organizational crises have been significant and warrant a renewed focus on research and scholarship.