BUSINESS P731 / Crisis Management and Communications

3 unit(s)

This provides managers with conceptual tools to successfully master high-pressure, complex crisis scenarios. Topics include managing issues and media, dealing with activists and interest groups, and surviving legal, legislative, and regulatory challenges. Class time will be comprised primarily of lectures, discussion, guest speakers, and in-class crisis simulations. Evaluation components include class participation, a written case analysis, and development of a crisis journal.