BIOMEDIN 705 / From Market Assessment to Value Proposition

1.5 unit(s)

Prerequisite(s): Registration in the Master of Biomedical Innovation (MBI) program

In this course, students will learn to assess whether there are available alternatives already on the market that solve the identified problem and estimate market size, including dollar size and number of users. They will identify potential barriers to market entry and strategies to overcome them. They will validate the product-market fit for the proposed problem solution (innovation), identify risks and risk mitigation strategies in alignment with industry standards, and learn how to articulate a competitive advantage for their proposed solution.