COMMERCE 4MC3 - New Product Marketing

3 unit(s)

This course covers the management of new products from the idea stage through to product launch with a strong practical orientation. A field project is a major component of the course.
Lectures (three hours)
Prerequisite(s): COMMERCE 3MC3 or IBH 3AB3; and registration in any Bachelor of Commerce or Engineering and Management program or relevant minor (see Faculty Note 2.)