COMMERCE 4MD3 - Business Marketing

3 unit(s)

An overview of business marketing including: derived demand, vendor analysis, the multiple buying unit, value analysis, competitive bidding, industrial design, key accounts, and trade shows.
Lectures (three hours)
Prerequisite(s): COMMERCE 3MC3 or IBH 3AB3; and registration in any Bachelor of Commerce or Engineering and Management program or relevant minor (see Faculty Note 2.)