COMMERCE 4SM3 - Sports Management

3 unit(s)

This course emphasizes management principles as they relate to the business of sports. Students are introduced to the following sports management issues: marketing and advertising of sports events and brands, understanding of legal and ethical issues in sport, media and promotion, sponsorship and event management, sports equipment and product management, recreational sports management and other related areas. There is an emphasis on developing and improving communication skills as much of the course content will be case-based. An overview is provided with regard to career opportunities in the sports management field.
Lectures (three hours)
Prerequisite(s): Registration in Level II or above in any Bachelor of Commerce or Engineering and Management program or relevant minor (see Faculty Note 2.)