COMMERCE 4CA3 - Managing and Promoting Health and Healthcare Services

3 unit(s)

This course provides coverage through a health lens of Social Marketing, Strategy, Segmentation and Targeting, Consumer Behaviour, Marketing Research and Ethical Issues, the ‘4Ps’ and Controlling/Monitoring.
Prerequisite(s): COMMERCE 3MC3 or IBH 3AB3; and registration in any Bachelor of Commerce or Engineering and Management program or relevant minor (see Faculty Note 2.)