Apr 18, 2024  
Undergraduate Calendar 2023-2024 
    
Undergraduate Calendar 2023-2024 [-ARCHIVED CALENDAR-]

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COMMERCE 1MA3 - Introduction to Marketing

3 unit(s)

This foundation course introduces the basic principles and frameworks of marketing emphasizing the importance of a focus on the customer.
Lectures (three hours)
Antirequisite(s): COMMERCE 2MA3  and IBH 2AA3  



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