Dec 03, 2024  
Undergraduate Calendar 2023-2024 
    
Catalog Navigation
  Calendar Home
  Academic Regulations
  Sessional Dates
  Programs (by Faculty) and Faculty Information
  Programs (by Degree) and Minors
  Interdisciplinary Minors and Thematic Areas
  Certificate and Diploma Programs
  Course Listings
  Admission, Application and Aid & Awards Information
  Governing Bodies and Emeriti
  Contact Us
  Glossary
  PDF Version and Archive
  My Favourites
HELP
Undergraduate Calendar 2023-2024 [-ARCHIVED CALENDAR-]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Favourites (opens a new window)

COMMERCE 1MA3 - Introduction to Marketing

3 unit(s)
This foundation course introduces the basic principles and frameworks of marketing emphasizing the importance of a focus on the customer.
Lectures (three hours)
Antirequisite(s): COMMERCE 2MA3  and IBH 2AA3  


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Favourites (opens a new window)