IBH 4AA3 - Leadership: Fostering Effective Communication Through Visual Literacy

3 unit(s)

This course is designed to further expand students’ foundation in ethical business practice in a leadership position; in critical thinking and verbal expression; and in business- and social history with a global perspective; it will detail these skills and qualities by providing students with acute awareness of the impact of the multi-faceted visual environment they will work in, and with the necessary skills of visual literacy to ‘read’, evaluate, manage and produce visual messages adequately in different socio-cultural settings. The importance of creativity that is at play in visual communication will be explored, and students will have an opportunity for hands-on experience with the creative process in making art. Experience with accessing their own creative potential will contribute to their professional success.
Lectures (three hours), tutorials (one hour)
Prerequisite(s): Registration in Level IV of the Integrated Business and Humanities Program