BUSINESS C725 / Managing Health Communications

3 unit(s)

Prerequisite(s): BUSINESS C650 or registration in Global Health, eHealth or permission of the instructor OR enrollment in the Blended Learning Part-time MBA Program.

Antirequisite(s): HLTH MGT 732

This asynchronous online course explores concepts, research, and theories related to health communications ranging from organizational and community perspectives to global issues. Students will gain an understanding of the importance of best practices associated with various approaches to effective communication, including strategic communication planning. This multidisciplinary course has been designed for students with an interest in strategic management, marketing, crisis management, health services delivery, public health, and global health. Students are expected to participate in online discussions and prepare assignments based on the analysis of readings and case studies.