IBH 3AB3 - Applied Marketing Management

3 unit(s)

This course builds upon material covered in Introduction to Marketing. It relies on practical, real world case studies to develop students marketing decision-making skills, and their ability to analyze the business environment in which organizations operate. A major field project, which has student teams working with businesses to audit current practices, study the environment and develop a marketing plan, is a critical part of this course.
Lectures (3 hours)
Prerequisite(s): Registration in Level III of the Integrated Business and Humanities Program