COMMERCE 2MA3 - Introduction to Marketing

3 unit(s)

This course introduces the conceptual underpinnings and operational facets of marketing with a primarily consumer (as opposed to industrial) focus.
Lectures (three hours)
Prerequisite(s): ECON 1B03; and registration in any four or five level program or applicable minor (see Faculty Note 2.)
Antirequisite(s): IBH 2AA3