COMMERCE 3MC3 - Applied Marketing Management

3 unit(s)

Builds upon material in COMMERCE 1MA3 (or 2MA3) but is more applied in nature and covers the marketing mix in greater depth. It relies more on practical, real world cases. A major field project (for example, student teams working with companies) is a critical part of the course.
Lectures (three hours)
Prerequisite(s): COMMERCE 1MA3 (or 2MA3 ); and registration in Level III or above in any Bachelor of Commerce or Engineering and Management program or relevant minor (see Faculty Note 2.)
Antirequisite(s): IBH 3AB3