IBH 2AA3 - Introduction to Marketing

3 unit(s)

This course introduces the conceptual underpinnings and operational facets of marketing with a primarily consumer (as opposed to an industrial) focus. During this course, students will learn about the 4Ps of marketing: product, price, promotion, and place.
Lectures (three hours)
Prerequisite(s): Registration in Level II of the Integrated Business and Humanities Program