Digital Marketing, Certificate

Maximum Credit Toward Degree Studies - up to 15 units pending approval of the student’s Faculty office

The Digital Marketing program explores the tools and tactical skills required to apply data, manage creative content, and implement and measure digital strategies to engage today’s consumers.  Integrate marketing theory with the latest tech tools (like generative AI) to build and implement dynamic digital strategies. Discover effective search engine marketing (SEM) and optimization (SEO) tactics and content management methodologies. Advance your digital marketing expertise and get ahead in this competitive industry.  Participants in this program should have prior education in a related field such as a degree or diploma in Marketing or Communications, or at least 3 years of marketing, communications, or web design experience.

See https://continuing.mcmaster.ca/programs/marketing-communications/digital-marketing/