Marketing, Certificate

Maximum Credit Toward Degree Studies - up to 15 units pending approval of the student’s Faculty office

The Marketing program is designed for students to develop and enhance the knowledge and skills required to succeed in the marketing profession. Courses focus on competencies found in successful marketing strategies such as analyzing customer demands, building customer relationships, understanding the competition, communicating ideas, and executing a strategic marketing plan.

See https://continuing.mcmaster.ca/programs/marketing-communications/marketing/#tab-content-certificate