Marketing, Diploma

Maximum Credit Toward Degree Studies - up to 24 units pending approval of the student’s Faculty office

The Marketing program explores topics relevant to the marketing professional such as research, consumer behaviour, market segmentation, social media, branding, pricing strategies, tracking and measurement.  Master the latest marketing skills to keep pace in today’s fast-paced, competitive environment. 

See https://continuing.mcmaster.ca/programs/marketing-communications/marketing/#tab-content-diploma