May 04, 2024  
School of Graduate Studies Calendar, 2015-2016 
    
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School of Graduate Studies Calendar, 2015-2016 [-ARCHIVED CALENDAR-]

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BUSINESS M713 / International Marketing Management

3 unit(s)

Prerequisite(s): BUSINESS M600 

The course is designed to provide the student with a general introduction to the unique factors involved in penetrating foreign markets. Lectures and case discussions are supplemented with guest speakers from business, government, and industry associations.


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