BUSINESS M731 / Marketing Research

3 unit(s)

Prerequisite(s): BUSINESS M600 and BUSINESS Q600

Marketing research is critical for understanding markets and customers in order to make better marketing decisions. This course will provide a learning environment for acquiring the key working knowledge of when and how to conduct marketing research and the most effective way to communicate marketing information. Participants will conceive of a research project for a business client, design the study, execute it, and report on the findings in a professional manner that will make you proud of your efforts.