SOCSCI 2MR3 - Introduction to Marketing for Social Sciences

3 unit(s)

Examines how environmental forces shape an organization’s marketing program. Students will learn to create marketing plans that reflect current consumer behaviour patterns.
Three hours; one term
Prerequisite(s): Registration in Level II or above of a program in the Faculty of Social Sciences
Not open to students with credit or registration in COMMERCE 2MA3 .
Not open to Continuing students.