COMMERCE 3MA3 - Marketing Research

3 unit(s)

This course covers the effective obtaining, communicating and using of competitive and market intelligence. Students work in groups with a company or public organization and receive training and experience in making business presentations.
Prerequisite(s): COMMERCE 2MA3, COMMERCE 2QA3 and registration in any Commerce or Engineering and Management program; or COMMERCE 2MA3 and one of STATS 2MB3, STATS 3J04, 3N03 or STATS 3Y03 and registration in any Engineering and Management program. (B.Com. students - see Faculty Note 6 .)