Jan 27, 2020  
Undergraduate Calendar 2015-2016 
    
Undergraduate Calendar 2015-2016 [-ARCHIVED CALENDAR-]

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COMMERCE 3MC3 - Applied Marketing Management

3 unit(s)

s upon material in COMMERCE 2MA3  but is more applied in nature and covers the 4 P’s in greater depth. It also has a heavier industrial and service sector component, and relies more on practical, real world cases. A major field project (student teams working with companies) is a critical part of the course.
Prerequisite(s): COMMERCE 2MA3  and registration in any Commerce, Engineering and Management or four or five-level non-Commerce program. (See Faculty Note 2 .)



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