May 01, 2024  
Undergraduate Calendar 2018-2019 
    
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Undergraduate Calendar 2018-2019 [-ARCHIVED CALENDAR-]

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IBH 2AA3 - Introduction to Marketing

3 unit(s)
This course introduces the conceptual underpinnings and operational facets of marketing with a primarily consumer (as opposed to an industrial) focus. During this course, students will learn about the 4Ps of marketing: product, price, promotion, and place.
Lectures (three hours)
Prerequisite(s): Registration in Level II of the Integrated Business and Humanities Program


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