COMMERCE 2MA3 - Introduction to Marketing

3 unit(s)

This course introduces the conceptual underpinnings and operational facets of marketing with a primarily consumer (as opposed to industrial) focus.
Lectures (three hours)
Prerequisite(s): ECON 1B03 and registration in any Honours Bachelor of Commerce or Engineering and Management program or one of ARTSSCI 2E03, ECON 1B03, 2G03, 2X03, and registration in any four or five-level non-Commerce program.
Antirequisite(s): IBH 2AA3